Chando Display Window

Display Window
September 2015 - Shanghai, China
Client: Chando 自然堂
SPARKS Companies Project

Ever since it entered into the cosmetic industry in 1997, Chando has developed into a big company group. Chando has now three world famous female stars as endorsers: Chen Hao (陈好), Fan Bingbing (范冰冰) and Vivian Hsu (徐若瑄). These stars’ fame have played a big role in raising Chando’s popularity as it has become the leader in China’s domestic cosmetics industry. At Sparks, I collaborated with the account executives in order to design the first window display for the new fall 2015 campaign, in line with the client’s needs. The window has been installed in Shanghai LiuBai Mall (上海六百), a well-known shopping center in Xujiahui, Shanghai. Due to the close position with the main metro exit, the window has a great visibility. It has been used as a prototype for future other window installations.