Cibamenti - Conosci cosa mangi
Social Innovation Project for the market of Vanchiglia
February 2015 - Turin, Italy
Cibamenti is a new way of experiencing the market, a way to introduce young people to a targeted and nutritionally correct purchase: Cibamenti is a way to educate to the food quality and sustainability.
The project aims to convey the users towards sustainable eating habits, made of healthy and local food, through quantified portions selected by experts and other various selection criteria. Cibamenti has been particularly designed for the students, that are strongly present in the area of Vanchiglia, and responds to their needs, re-evaluating the relations with the local market; the intentions are to inform and educate the users, simplifying the recognition and purchase of products while shopping. This through a strong social aspect, that goes well with the young target. Summing up, the three main areas of interests of Cibamenti are:
1) Nutritional Education and distribution of healthy food
2) Revaluation of the local market in crisis
3) Creation of new jobs, network of relationships and volunteer service with educational credits that can be spent in local universities
For any other info please visit Cibamenti's website or watch the video.