Juventus Legends Club

Proposals for Juventus Stadium VIP lounge
July 2013 - Turin, Italy
Client: Juventus F.C.
Country Lab Project

This is the first project I worked on while at Country Lab. We have been asked to make some proposals for the internal decoration of the existing VIP area of the Juventus F.C. Stadium in Turin, Italy, since it was recently built (it was inaugurated in September 2011). Without changing the actual upholstery, chairs, tables and walls color, I took care of the design of multi-layered and multimedial artworks. Juventus’ historical football players are depicted in black and white on a green football field. Baroque black and white cutted frames are used to create more contrast between modern and past. Every artwork may incorporate a multimedia installation with sound and/or videos, in addition to a brief description of the football player and can be a photoset too, since players are scaled 1:1. Also the tables have been covered with graphics. The other proposals have the same elements but with other graphics and players. The materials used for this project were mainly 2mm Dibond, synthetic grass and wood carved frames.