L'Ora del Baratto
Swap event for exchanging goods
July 2013 - Turin, Italy
Personal Project
Meet new people, have fun drinking a cocktail and find the right occasion for swapping your stuff! L’Ora del Baratto wants to promote swapping. The idea is to permit everybody to satisfy their desires, without using money. The lack of money, infact, permits you to rediscover a world in which solidarity, sociality, saving and care are new and real values, that unfortunately nowadays have been lost due to the power of money. The project have been developed together with Federico Giuliato, young economist and close friend of mine, from April to July 2013, right after we both graduated. We wanted to share our skills and try to have a newer approach during an economical crisis period. I personally took care of both the organization and the branding, consisting on advertising, letterhead, social network profiles, distribution and so on. The event took place at Cheers, a bar in the hearth of Turin, from around 18.30 to 22.00 and had a moderate success. People from different social extractions and ages participated and were really happy to be involved in a similar event, that was not yet existing in Turin. The event, in fact, took the attention of the media and several journals wrote about it, like “La Stampa”, “La Repubblica” and “Il Risveglio”.
