Personal branding
Realization and study of personal coordinate image
August 2014 - Turin, Italy
Personal Project
Branding has reached a new level of imperative because of the rise of the Internet. The growth of the virtual world created the necessity of managing online identities. Nowadays it is important to be found trough multimedial supports and that’s why I decided to communicate my skills in a more professional way. The main color I used is turquoise, a blue-to-green strong color that well fits my field of competence. Through this graphic I developed a resposive website (www.mauriziovrenna.com) with a project section, business cards, and a portfolio, both in digital and hard copy. The family font I used for the hard copies is Gotham, while for the website I used Montserrat, an open-source Google font. For the business cards, I tried to reduce the amount of ink (using just 2 colors) and I printed them in a local typography, avoiding transportation and so CO2 costs.
