Italia Independent POP display

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Cardboard display for 3 sunglasses and campaign
March 2014 - Turin, Italy
Client: Italia Independent
Country Lab Project

This POP display has been designed for Italia Independent during the month of March 2014. Materials used are actually cheap, but because of the finishing and the assembly, they confer a pretty premium look to the display. A polystyrene inner core is covered by a layer of cardboard, both in black and white. The display itself is actually really light and easy to transport and move. It has been designed to order to be flexible to changes. Infact the POP comes in different combinations. Black matte top and white shiny base, black matte base and white shiny top, full matte black, full shiny white. Two versions are moreover available, the one for 3 sunglasses and related campaign and the one for 6 sunglasses without campaign. The design is pretty minimal and in perfect line with the other I.I products.