Vibram Feel the Nature

Product service system design and retail store proposal
May 2015 - Shanghai, China
Client: Vibram
Academic Project

Vibram Feel The nature is a really interesting project developed for the international shoe brand Vibram. They are market leader in the design and production of high quality rubber soles and technical shoes (Vibram Five Fingers). We have been requested to design a thematic retail store according to the different aims of the shoes. We insisted on the experience of feeling the surfaces and discover the freedom of walking barefoot, touching real natural elements in shops. We came out with four thematic landscapes, one for each retail store: street, sea, grass and mountain. They all have common areas, materials and finishings and, alltogether they create a network of stores. They are specifically designed for the Chinese market. We stressed the use of technology, screens and online consumer engagement activities. We also designed all the experience around the mere purchase, starting from the awareness of the consumer, until the post-shop experiences for increasing the loyalty of the customers with the brand.