Italia Independent @ Pitti Uomo

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I.I stand for Pitti Immagine Uomo n.86, Florence
June 2014 - Turin, Italy
Client: Italia Independent
Country Lab Project

I have been involved in the design of this area during my last period in Country Lab. This Italia Independent stand has been installed in occasion of the Pitti Immagine Uomo n. 86 in Florence, Italy. Pitti Uomo is one of the most important Italian fashion events and takes place twice a year, both for summer and winter collections. Italia Independent was there, presenting their latest sunglasses models and clothes. The area is about 40 msq. It has a back wall with a “Digital Camouflage” graphic applied on it. A 60’ vertical TV screen (and related supporting aluminum structure) is placed under the I.I “Tailor Made” logo. This event was also the right occasion for showing the latest and previously designed displays, like the I-Thermic heater, the main wall of the corner in San Babila (Milan) and the Self-standing showcase. The area is filled with some other design objects, including a Meritalia Pic Nic table. It attracted the attention of several fashion blogger and politicians.